If you are a tradesman working for a company or you are a DIY enthusiast who thinks that they can do a better job at repair work than their local handyman can then starting your own business has likely been on your mind.
And while this is an admirable goal, too many tradespeople fail to start their own business because they forget that they are, inf act, starting a business, and not just performing DIY work.
If you have been thinking about taking your skill and turning into your own business, below are some tips to consider.
Choose the Right Name
Imagine a scenario where a homeowner experiences a burst water pipe. They search online or they pull out their local phone book and they try to find something who can help.
They are presented with two search results.
- The first is a company called 24 Hour Emergency Plumbing Solutions. They are your competitor.
- The second is your company, and it’s called Mike’s Plumbing Services.
Sure, your name gives a general idea of what you do, but it isn’t’ striking enough to grab the attention of customers by clearly telling them they can fix the problem.
With this in mind, consider your business name wisely and name it something which works to advertise your business and service to potential new customers and clients.
Putting an ad in your local newspaper or on a supermarket bulletin board isn’t enough to get your business going. Instead, look for more modern ways to market your business such as social media and online advertisements.
Social media is a great way to advertise a new business because you can target your advertising to people in your immediate area. This is a great way to ensure that people who can’t take advantage of your services aren’t seeing your ads and spending your marketing budget.
Of course, when taking this tip, be sure that you don’t spend all of your money on advertising. Using a bing ads coupon from Groupon Coupons is a great way to make the most of your marketing budget and get your business seen!
Start a Website
It doesn’t’ matter if you are just cutting lawns or installing phone services into people’s houses, if you don’t have a website then people aren’t going to be able to find you. If this means that your website is nothing more than a picture of you performing your services and a range of contact information, then so be it! Even the most basic website is enough for online search provider to index your information and make it available across all of their services, such as maps and search results.
Turning your hobby into a business of any size is a great idea and something which everybody who is interested in should try. However, when undertaking the task, be sure to always remember that, it doesn’t matter what service you provide, a business is still a business and needs to operate like one.